Advocating for social and behavior change approaches?
We simplify advocating for SBC in family planning programs. Take our short quiz and we'll provide you with guidance on how to lead a successful conversation.
Get started
Think like your stakeholder
Get in your stakeholder’s head
Our six-question quiz will help you:
Knowing how they think will guide how you approach them for support
Know your stakeholder.
Understand the factors that influence whether a stakeholder invests in or supports SBC.
Determine overarching messages that will appeal to your stakeholder.
It is important to know who has the decision-making power, who controls investments, and what that person knows, thinks, and feels about SBC in family planning.
What would drive your stakeholder to invest in or support SBC? What barriers are they facing in investing in or supporting SBC?
Based on your understanding of your stakeholder’s drivers and barriers, what messages are likely to influence their decision-making?
What kind of stakeholder are you targeting?
Click to choose an answer
Government decision maker
01
Donor
Implementing partner
Coordinating body
Take the quiz
Answer six questions to reveal your recommended messaging framework
Go
See all supporting points and additional assets
Download PDF
Get started
Download PDF
Coordinating body
Go
Click to choose an answer
Has little knowledge of SBC or its effectiveness
Doubts the effectiveness of SBC and if it’s worth the cost
Is restricted in what they can spend tight budgets on and needs to link investments to concrete outputs like contraceptive commodities
Thinks SBC is expensive and not worth the investment
02
How would you describe your stakeholder with regards to SBC?
Has little knowledge of SBC or its effectiveness
Doubts the effectiveness of SBC and if it’s worth the cost
Is restricted in what they can spend tight budgets on and needs to link investments to concrete outputs like contraceptive commodities
Select all that apply
Overburdened with multiple priorities
Limited funding
SBC is not an institutional priority
03
What barriers are they facing?
Thinks SBC is expensive and not worth the investment
Short timelines to demonstrate success
Limited funding
Short timelines to demonstrate success
SBC is not an institutional priority
Limited knowledge of or skills in SBC
Limited knowledge of or skills in SBC
Click to choose an answer
To show impact and results (e.g. increased contraceptive use)
To reach all those in need of family planning information and services
To meet their country's family planning commitments
To demonstrate a return on investment
To elevate the use of best practices
04
What is their main driver?
To show impact and results (e.g. increased contraceptive use)
To reach all those in need of family planning information and services
To meet their country's family planning commitments
To demonstrate a return on investment
To elevate the use of best practices
Click to choose an answer
Increase the stakeholder's understanding of SBC and its effectiveness
Increase the stakeholder's perception that investing in SBC is a cost-effective approach
Increase the stakeholder's prioritization of SBC
05
What is your main advocacy goal?
To lead innovation
To lead innovation
Click to choose an answer
Fill in the blank
Continue without defining the ask
06
What is your “ask” for this conversation?
Back
Back
Back
Back
Back
Back
Overburdened with multiple priorities
Next
Next
Next
Next
Next
Next
Next
Next
Increase the stakeholder's understanding of SBC and its effectiveness
Increase the stakeholder's prioritization of SBC
Continue without defining the ask
See your results
Go
Go
Next
Next
Next
Next
An “ask” clearly states what you would like your stakeholder to do and should:
Implementing partner
Donor
Government decision maker
Key message
SBC approaches increase effectiveness along the service delivery continuum (before, during, and after services)—SBC is not just for demand generation.
Investing in SBC increases the effectiveness of clinical investments and services
SBC approaches have helped countries make significant strides towards achieving their family planning goals.
SBC has clear evidence of increasing successful outcomes in FP interventions.
Strong SBC investments have been refined over 30 years based on best practices.
Local evidence/data is used to inform SBC programming; examples available from all regions.
SBC maximizes FP investments across contexts and makes use of a variety of affordable approaches.
Data shows that every dollar invested in high-quality SBC to improve family planning uptake saves between two and six dollars
Both short-term and long-term results can be reached and measured with effective evaluation.
Prioritized supporting points
1
2
3
See all supporting points and additional assets
See all supporting points and additional assets
Has little knowledge of SBC or its effectiveness.
Unaware:
Doubts the effectiveness of SBC and if it’s worth the cost.
Skeptical:
Are restricted in what they can spend tight budgets on and needs to link investments to concrete outputs like contraceptive commodities.
Restricted:
Thinks SBC is expensive and they don’t have the funds to implement it, so is likely to forgo it.
Under-resourced:
Stakeholder segment
Increase stakeholder’s understanding of SBC and its effectiveness.
Goal
Ask
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi se.
Country government decision maker
Type:
Limited funding, Short timelines to demonstrate success, Overburdened with multiple priorities, SBC is not an institutional priority, Limited knowledge of or skills in SBC
Barriers:
To reach all those in need of family planning information and services.
Drivers:
Stakeholder type
SBC approaches complement
service delivery
SBC is rooted in global evidence and best practices
SBC demonstrates a high return on investment
SBC approaches increase effectiveness along the service delivery continuum (before, during, and after services)—SBC is not just for demand generation
Investing in SBC increases effectiveness of clinical investments and services
SBC approaches have helped countries make significant strides towards achieving their family planning goals
Service Delivery
Enhancing FP Service Delivery Through SBC [report]
Communication’s Role in Powering Global Health [report]
A Community-based SBC Intervention to Increase FP Use in Senegal [article]
A Behavior Change Communication Intervention to Increase FP Use in Nigeria [article]
Improving Counseling to Increase the Use of LARCs [article]
Improving Client Participation in FP Counseling in Indonesia [article]
An SBC Program to Expand Access to LARCs in Sub-saharan Africa [article]
SBC has clear evidence of increasing successful outcomes in FP interventions
Strong SBC investments have been refined over 30 years based on best practices
Local evidence/data is used to inform SBC programming; examples available from all regions
SBC maximizes FP investments across contexts and makes use of a variety of affordable approaches
Strategic SBC uses a variety of affordable approaches to generate demand
Both short-term and long-term results can be reached and measured with effective evaluation
Retake quiz
1
3
Increase the stakeholder's perception that investing in SBC is a cost-effective approach
Need some help?
- Contribute to your overall advocacy goal(s)
- Be something your audience can reasonably do or provide
- Be specific
- Include a timeline
For example, an “ask” to a donor organization could be:
In the next fiscal year, will you consider investing in an SBC-focused program that complements your service-side investments?
Back
This website is made possible by the support of the American people through the United States Agency for International Development (USAID). Breakthrough ACTION is supported by USAID’s Office of Population and Reproductive Health, Bureau for Global Health, under Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Bloomberg School of Public Health’s Center for Communication Programs. The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily represent the views or positions of USAID, the United States Government, or Johns Hopkins University.
The Impact of SBC [video]
2
Save your result by taking a screenshot!
SBC is rooted in global evidence and best practices
SBC demonstrates a high return on investment.
SBC approaches complement service delivery.
Supporting Points
Supporting Assets
Key Messages
Behavior Change Impact Evidence Database: A searchable database with peer-reviewed literature on SBC approaches in global health.
•
•
•
•
•
•
•
•
•
Evidence and High Impact Practices
•
•
•
•
Global Review of SBC Interventions [report]
Communication’s Role in Powering Global Health [report]
An SBC Intervention to Enhance Service Delivery in Rwanda [article]
Community Health Workers and Social Marketing: Evidence From Ethiopia [article]
•
•
•
•
•
SBC: A High-impact Practice [briefs]
An Evidence Map of Social, Behavioural, and Community Engagement Interventions for RMNCH [report]
Introduction to SBC [video]
The Impact of SBC [video]
Behavior Change Impact Evidence Database: A searchable database with peer-reviewed literature on SBC approaches in global health.
Cost-effectiveness and Return on Investment
•
•
•
The Business Case for Investing in SBC for FP [report]
SBC Cost-Effectiveness Data from Zambia [brief]
SBC Cost-Effectiveness Data from Guinea [brief]
•
•
The Impact of SBC [video]
Behavior Change Impact Evidence Database: A searchable database with peer-reviewed literature on SBC approaches in global health.
•
•
•
•
•
•
•
•
Supporting Points
Supporting Assets
•
•
•
•
•
•
•
•
Supporting Points
Supporting Assets
•
•
•
•