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2020 Leadership in Strategic Communication Workshop

June 8 - June 26

The Johns Hopkins Center for Communication Programs invites you to apply for the 2020 Leadership in Strategic Communication Workshop.

This three-week workshop, led by distinguished public health, policy, and development faculty and experts, has been described as a transformative experience. The backbone of the workshop is guided by the P-Process, a five-step communication framework. The P-Process, which has guided the creation of communication strategies for more than 30 years, has been updated to incorporate lessons learned and to acknowledge the real-time, dynamic nature of the strategic process as well as new technologies and the constantly changing nature of communication, social norms, and individual behavior and decision-making. It draws from many other disciplines, including design theory, behavioral economics, social psychology, and anthropology.

Who is this workshop for?

  • Project leaders
  • Global health and development program managers
  • Senior and mid-level officials
  • USAID Mission staff
  • Development professionals

What will you gain?

  1. Practical, accelerated learning of communication theory, design and measurement strategies, with a focus on social and behavior change.
  2. An understanding of multidisciplinary approaches applied in the context of communication for global health and development.
  3. Current trends in project management, crisis management and leadership.

How to apply

Applications can be completed online.


Baltimore, MD, USA