Breakthrough RESEARCH, through work led by Avenir Health, will gather, analyze, and present evidence on the costs and impact of social and behavior change (SBC) interventions to make the case that investing in SBC is crucial for improving health and advancing development. The project will:

  • Review and synthesize existing literature on SBC program effectiveness, costs, cost-effectiveness, and cost-benefit analysis.
  • Develop and pilot costing guidelines for donors, implementing organizations, and researchers for collecting and analyzing SBC cost data.
  • Develop modeling approaches to estimate SBC cost-effectiveness and cost-benefit ratios using existing country-level data.

The activity will provide an evidence-based rationale for donors, policymakers, and program managers to invest in SBC, and will also make guidance available to program implementers in other health and development sectors to analyze the costs, cost-effectiveness, and cost-benefit of their own programs.