When choices don’t match preferences: Better family planning through behavioral design

Written by: Elizabeth McElwee, Senior Associate, and Emily Zimmerman, Managing Director, ideas42 Thanks to global efforts, family planning and reproductive health (FP/RH) services have made great strides. However, many people still do not…

In Honor of World Breastfeeding Week: Interpreting Baby's Cries

By: Eirene Wang, Nicole Russo, and Emily Zimmerman The World Health Organization estimates that increasing rates of breastfeeding could save more than 800,000 lives every year. Exclusively breastfeeding for six months significantly reduces…

Designing for Provider Behavior Change: Developing Solutions to Provider-side Barriers to Quality Care

Written by: Allison Schachter and Stephanie Levy, ideas42 A growing focus on provider behavior in global health programming has generated interest in further understanding and addressing barriers to providing quality care. Breakthrough ACTION…

Same Information, Different Order: Testing Before Consultation to Improve Protocol Adherence

Written by: Sriram Sridharan, Faraz Haqqi, Angela Acosta, Temitope Ogunbi, and Eno Idiong When treating suspected malaria cases, providers at many Nigerian health facilities often base treatments on their own clinical diagnosis, regardless…

Harnessing Behavioral Design to Improve Maternal Care in Zambia

Written by: Jill Chanley, Jana Smith, and Rachel Yavinsky Recently, Breakthrough RESEARCH, under work led by ideas42, applied behavioral design to assess the behavioral challenges that prevent providers in Zambia from providing respectful…