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Informing Social and Behavior Change Programs Using Social Listening and Social Monitoring

This brief (English and French) offers practical guidance on how to use social listening as a tool to inform social and behavior change (SBC) programs. It is intended for global and regional SBC program implementers, evaluators, and donors in…
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Accelerating Family Planning Demand Through Advanced Audience Segmentation

Written by: Cori Fordham, Breakthrough ACTION Program Officer Effective social and behavior change (SBC) strategies start with a strong understanding of their audiences. SBC practitioners use a process called segmentation to analyze and divide…

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