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Why Breakthrough?

USAID’s flagship programs for social and behavior change are working to increase the practices of priority health behaviors—from using modern contraceptive methods to sleeping under bed nets to being tested for HIV—for improved health and development outcomes.

Learn more about Breakthrough ACTION and Breakthrough RESEARCH.

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Incorporate new social and behavior change approaches into your work with these learning opportunities.

Shifting Social and Gender Norms as Part of Social and Behavior Change, Part 1

English | French

Know, Care, Do: A Theory of Change for Engaging Men and Boys in Family Planning

English | French

Behavioral Design to Inform Social and Behavior Change for Nutrition