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New Social Norms Taxonomy to Address Family Planning Challenges in East Africa

Written by: Charudatt Chaudhari, Camber Collective Social norms—or the “the often unspoken ‘rules’ that govern behavior”[1]—can have powerful implications on family planning and reproductive health in societies around the world.…
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RENFORCEMENT DE LA CONFIANCE DANS LE SYSTÈME DE SANTÉ PUBLIQUE GUINÉEN : HISTOIRE D'UN PARTENARIAT CONSTRUCTIF

Il est de notoriété pour tout programme ambitieux de santé publique d’être bâti sur la confiance qui est un élément crucial pouvant largement contribuer à l’atteinte des objectifs. C’est pourquoi en 2018, lorsque le projet Breakthrough…
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Aligning Measures of Social and Behavior Change for Family Planning

Written by Claudia Vondrasek, Programs and Integration Director, Breakthrough ACTION, and Leanne Dougherty, Sr. Implementation Science Advisor, Breakthrough RESEARCH Social and behavior change (SBC) can be a powerful and cost-effective…
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Building Trust in the Guinean Public Health System: A Story of Intentional Partnership

Written by: Antonia Morzenti, Program Officer, and Meei Child, Communications Officer, Breakthrough ACTION Trust is a crucial element of public health programs. In 2018, when Breakthrough ACTION began working with the Service National de Promotion…
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Learning the art and science of audience segmentation

Written by: Charudatt  Chaudhari, Camber Collective Audience segmentation is an analysis that “divides a population or market into subgroups that have, or are perceived to have, meaningfully similar characteristics, and significant differences…
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Announcing the Winners of the 10 Lives, 10 Stories, One Message Competition

Written by: Kendra Davis, Program Specialist, Breakthrough ACTION, and Meei Child, Communications Officer, Breakthrough ACTION Stories have the power to change hearts and minds. In June 2021, Breakthrough ACTION launched the 10 Lives,…
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New animations promote safe marketplace practices during COVID-19

The coronavirus pandemic has affected many aspects of daily life. However, certain activities—such as buying goods or working in marketplaces—are required to meet the basic needs of communities and families. Three SAWBO RAPID animations…
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Adapter les techniques innovantes pour le CSC en PF/SR : ressources de Transform/PHARE

Écrit par Anne Stotler, Associée Principale, Breakthrough ACTION Le projet Transform/PHARE a développé des approches innovantes pour optimiser la programmation du changement de comportement en matière de santé et les résultats de la…
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Adapting innovative techniques for SBC in FP/RH: Resources from Transform/PHARE

Written by Anne Stotler, Senior Associate, Breakthrough ACTION The Transform/PHARE project developed innovative approaches to enhance health-related behavior change programming and family planning outcomes by adapting novel techniques from…