Cutting through the confusion: Prioritizing behavioral messages and calls to action

Written by: Alice Payne Merritt, CCP Deputy Director When Zika first appeared in Brazil and spread quickly through the Americas, dozens of governments and partners grappled with how to help families protect themselves from the mosquito that…

New Breakthrough ACTION Resource: Social and Behavior Change Checklist for Costed Implementation Plans

Written by: Jvania Cabiness, Breakthrough ACTION Program Officer II Well-planned, well-funded, and effectively implemented social and behavior change (SBC) initiatives are critical to fulfilling Family Planning 2020 (FP2020) pledges. Breakthrough…
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New Advocacy Tool Offers Guidance and Opportunity for Exchange in Male Engagement in Family Planning

Written by: Erin Portillo, Breakthrough ACTION Program Officer II In family planning and reproductive health (FP/RH) programs around the world, there is growing attention to the association between gender inequalities and health outcomes…

Radically Reducing Maternal, Newborn, and Child Mortality in Northern Nigeria

Written by: Abolade Oladejo, Documentation & Knowledge Management Officer Losing a newborn baby is devastating. Losing three babies in succession like Miriam (not her real name), a mother in Northern Nigeria did, is a tragedy. In this…

Social and Behavior Change for Postpartum Family Planning

Written by: Cori Fordham, Breakthrough ACTION Program Officer Offering modern contraception as part of maternal health services has been shown to increase postpartum contraceptive use, as well as to prevent unintended pregnancies and pregnancies…

Accelerating Family Planning Demand Through Advanced Audience Segmentation

Written by: Cori Fordham, Breakthrough ACTION Program Officer Effective social and behavior change (SBC) strategies start with a strong understanding of their audiences. SBC practitioners use a process called segmentation to analyze and divide…

If you liked Springboard, you’ll love the NEW Springboard

Written by: Susan Leibtag, Compass Curator For over 8,000 members, Springboard—the social and behavior change (SBC) online community funded by the United States Agency for International Development (USAID)—has become a virtual community…

Addressing Provider’s Perspectives and Barriers through Social and Behavior Change Approaches

Written by: Jvani Cabiness, Breakthrough ACTION Program Officer Many factors are linked to the underutilization of modern contraception. For example, a service provider’s opinions, biases, attitudes, behaviors, capacity, skills, and working…

New Advanced Audience Segmentation Resources

Regardless of the behavioral outcome of interest or the approach used to address it, social and behavior change (SBC) interventions are strengthened when audiences are effectively understood, defined, and differentially targeted. Audience analysis…

HIV-Related Stigma Can Have Deadly Consequences

My daughter refused to go to the hospital to receive medicines. My daughter died because of the fear of stigmatization and discrimination.* - A woman in Ghana who lost her daughter to AIDS-related complications. (Quote retrieved from https://www.avert.org/professionals/hiv-social-issues/stigma-discrimination…