From gender dynamics to cultural norms and from organizational structures to economic contexts, Breakthrough ACTION’s initiatives recognize the multifaceted nature of change.
Our SBCC strategies are not just grounded in theory; they are rooted in evidence. We meticulously analyze existing data to understand the complexities of the issue at hand, identifying both barriers and motivators to change. Armed with this insight, we craft tailored interventions that resonate with intended audiences, driving meaningful behavior shifts across all levels of the socio-ecological spectrum.
We use strategic communication tactics, including marketing, social and community mobilization, mass media, entertainment, advocacy, interpersonal communication, social media, and other communication approaches to support positive social and individual change. As part of a multi-pronged SBC strategy, these tactics promote action and create an environment that supports it.
Breakthrough ACTION created the Semillas de Cambio (Seeds of Change) video series with the communities of Quiché and Huehuetenango, Guatemala, to inspire people to reflect, identify with, and see testimonials as proof that social and behavior change is possible.
The videos are available in Spanish.
