Accelerating Family Planning Demand Through Advanced Audience Segmentation

Written by: Cori Fordham, Breakthrough ACTION Program Officer Effective social and behavior change (SBC) strategies start with a strong understanding of their audiences. SBC practitioners use a process called segmentation to analyze and divide…

New Advanced Audience Segmentation Resources

Regardless of the behavioral outcome of interest or the approach used to address it, social and behavior change (SBC) interventions are strengthened when audiences are effectively understood, defined, and differentially targeted. Audience analysis…