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Learning the art and science of audience segmentation

Written by: Charudatt  Chaudhari, Camber Collective Audience segmentation is an analysis that “divides a population or market into subgroups that have, or are perceived to have, meaningfully similar characteristics, and significant differences…
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Adapter les techniques innovantes pour le CSC en PF/SR : ressources de Transform/PHARE

Écrit par Anne Stotler, Associée Principale, Breakthrough ACTION Le projet Transform/PHARE a développé des approches innovantes pour optimiser la programmation du changement de comportement en matière de santé et les résultats de la…
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Adapting innovative techniques for SBC in FP/RH: Resources from Transform/PHARE

Written by Anne Stotler, Senior Associate, Breakthrough ACTION The Transform/PHARE project developed innovative approaches to enhance health-related behavior change programming and family planning outcomes by adapting novel techniques from…
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Accelerating Family Planning Demand Through Advanced Audience Segmentation

Written by: Cori Fordham, Breakthrough ACTION Program Officer Effective social and behavior change (SBC) strategies start with a strong understanding of their audiences. SBC practitioners use a process called segmentation to analyze and divide…
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New Advanced Audience Segmentation Resources

Regardless of the behavioral outcome of interest or the approach used to address it, social and behavior change (SBC) interventions are strengthened when audiences are effectively understood, defined, and differentially targeted. Audience analysis…