In Nigeria, the project identified key social and behavioral factors such as peoples’ perceptions of susceptibility to tuberculosis (TB), illness severity if diagnosed with TB, health service accessibility, and stigma. By prioritizing community insights, Breakthrough ACTION crafts tailored solutions. Since the start of Breakthrough ACTION’s work in Nigeria, tuberculosis case notifications have steadily improved.
Focus On
Human-Centered Design
Together with partners in Nigeria, Breakthrough ACTION developed the first national unified tuberculosis testing and treatment SBC campaign. “Check Am O!” (Go and Check It!) was based on an intensive human-centered design approach and rolled out through multiple channels. The campaign encouraged anyone with a cough lasting more than two weeks to seek TB testing and for their families, friends, and acquaintances to support them in doing so.