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New Social Norms Taxonomy to Address Family Planning Challenges in East Africa

Written by: Charudatt Chaudhari, Camber Collective Social norms—or the “the often unspoken ‘rules’ that govern behavior”[1]—can have powerful implications on family planning and reproductive health in societies around the world.…
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Aligning Measures of Social and Behavior Change for Family Planning

Written by Claudia Vondrasek, Programs and Integration Director, Breakthrough ACTION, and Leanne Dougherty, Sr. Implementation Science Advisor, Breakthrough RESEARCH Social and behavior change (SBC) can be a powerful and cost-effective…
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Learning the art and science of audience segmentation

Written by: Charudatt  Chaudhari, Camber Collective Audience segmentation is an analysis that “divides a population or market into subgroups that have, or are perceived to have, meaningfully similar characteristics, and significant differences…
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Announcing the Winners of the 10 Lives, 10 Stories, One Message Competition

Written by: Kendra Davis, Program Specialist, Breakthrough ACTION, and Meei Child, Communications Officer, Breakthrough ACTION Stories have the power to change hearts and minds. In June 2021, Breakthrough ACTION launched the 10 Lives,…
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Adapter les techniques innovantes pour le CSC en PF/SR : ressources de Transform/PHARE

Écrit par Anne Stotler, Associée Principale, Breakthrough ACTION Le projet Transform/PHARE a développé des approches innovantes pour optimiser la programmation du changement de comportement en matière de santé et les résultats de la…