“Strange Market” Zoonotic Disease Prevention Mini-Series

This case study explores Drôle de Marché (Strange Market), a mini-series co-created by Breakthrough ACTION and partners in six francophone West African countries to promote zoonotic disease prevention. Through engaging storytelling grounded in local realities, the series models behaviors that prevent rabies and avian influenza while strengthening resilience at the household and community levels. It emphasizes the importance of embedding disease prevention in everyday life and demonstrates how emotional storytelling can change norms, attitudes, and behaviors around zoonotic disease prevention. This case study is ideal for social and behavior change practitioners, public health communicators, and policymakers interested in using entertainment-education and risk communication to drive long-term, sustainable change.