The Applying Segmentation to SBC in Family Planning online course (also available in French) developed by Breakthrough ACTION helps practitioners refine their audience segmentation approaches. Course participants learn the value of segmentation, how to segment audiences, and how to apply results to increase their program’s effectiveness. Although the coursework is meant to address issues in family planning programs, these skills are applicable to other health and development areas. The course is available through the Global Health e-Learning Center.
After completing the course, participants will be able to:
- Describe the value of and role for segmentation in the process of implementing social and behavior change (SBC) programs
- Identify the steps necessary to conduct an audience segmentation effort
- Identify what a successful segmentation looks like
- Describe how segmentation can be leveraged to develop SBC interventions