Risk communication and community engagement (RCCE) are critical aspects of a robust public health response during infectious disease events like the COVID-19 pandemic. One aspect of RCCE is understanding rumors circulating in communities and addressing them through mass media, social media, and community engagement. In this technical brief, rumor management refers to a system to identify, track, and address rumors as well as to monitor how well the system is working to counter rumors. This document includes important considerations and resources to support country programs in creating a functional rumor management system, enabling two-way communication with affected communities. It also includes guidance on obtaining feedback from communities on their beliefs (including rumors, misinformation, and disinformation), disseminating accurate information, and monitoring these approaches. Implementing this system while maintaining physical distancing is particularly important during the COVID-19 pandemic.
