Citing “no product, no program,” family planning (FP) interventions have traditionally focused on delivering commodities. But ensuring long-term uptake means addressing behavioral and cultural attitudes and practices regarding FP. While social and behavior change (SBC) plays an essential role—backed by almost 50 years of data—it is often underutilized. In a newly-published commentary in Studies in Family Planning, USAID and Breakthrough ACTION make a clear case and a clarion call for more intentionally integrating and funding proven SBC approaches into FP programs. The data outlined in this commentary serves as a cornerstone for advocacy efforts to help increase SBC in FP programs.
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This website is made possible by the support of the American people through the United States Agency for International Development (USAID). The Breakthrough awards are supported by USAID’s Office of Population and Reproductive Health, Bureau for Global Health, under Cooperative Agreements: #AID-OAA-A-17-00017 and #AID-OAA-A-17-00018. Breakthrough ACTION is based at the Johns Hopkins Bloomberg School of Public Health’s Center for Communication Programs. Breakthrough RESEARCH is based at Population Council. The contents of this website are the sole responsibility of Breakthrough ACTION and Breakthrough RESEARCH. The information provided on this website is not official U.S. Government information and does not necessarily represent the views or positions of USAID, the United States Government, Johns Hopkins University, or Population Council.
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