Audience Segmentation for Nutrition hybrid course (Live session 1)
VirtualSocial and behavior change (SBC) strategies are critical for addressing social and structural barriers, and encouraging positive behaviors around nutrition. SBC can foster increased utilization of health services, improved client-provider interactions, and improved dietary diversity, among other outcomes. To increase the effectiveness of SBC strategies, program planners must understand the intended audience(s) and the factors driving their behavior. Audience segmentation is a technique that divides a population into groups with similar characteristics related to a topic or behavior of interest, enabling a deeper understanding of the demographic factors, norms, and attitudes that enable or inhibit positive behavior change among each […]