PHOTO CREDIT: ©Merci Mon Héros   Please join the Breakthrough ACTION and Breakthrough RESEARCH projects for a discussion on informing social and behavior change (SBC) programs using social media monitoring and listening. During this webinar, presenters will provide an overview of social media monitoring and social listening as well as its useful application to inform a youth-led mass and social media campaign currently implemented in Francophone West Africa called “Merci Mon Héros.” Presenters will share findings and lessons learned from these innovative methodologies and their application for adaptive management and evaluation of SBC campaigns. This webinar will inform partners implementing […]