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Informing social and behavior change programs using social media monitoring & listening (in English)

Webinar

PHOTO CREDIT: ©Merci Mon Héros   Please join the Breakthrough ACTION and Breakthrough RESEARCH projects for a discussion on informing social and behavior change (SBC) programs using social media monitoring and listening. During this webinar, presenters will provide an overview of social media monitoring and social listening as well as its useful application to inform a youth-led mass and social media campaign currently implemented in Francophone West Africa called “Merci Mon Héros.” Presenters will share findings and lessons learned from these innovative methodologies and their application for adaptive management and evaluation of SBC campaigns. This webinar will inform partners implementing […]

Is Timing Everything? Considering the Do’s and Don’ts for Engaging Men and Boys Across their Life Course

Interventions aiming to meaningfully engage men and boys in understanding and transforming their relationships with their health and well-being often focus on important life events and transitions (e.g., sexual initiation, graduations, birth of first child). Yet the theoretical underpinning of why transitions are a strong moment for intervention is seldom emphasized in the literature. This session will use the Do’s and Don’ts for Engaging Men and Boys and recent interventions in Bangladesh and Zambia to showcase good practices and lessons learned for meaningful engagement in health programming (e.g., COVID-19, gender-based violence, integrated health) at critical and sensitive points in their lives […]