Informing Social and Behavior Change Programs Using Social Listening and Social Monitoring

This brief offers practical guidance on how to use social listening as a tool to inform social and behavior change (SBC) programs. It is intended for global and regional SBC program implementers, evaluators, and donors in USAID priority countries. The brief provides an overview of social listening and social media monitoring and explains how these methods can be important tools for collecting information about target audiences’ knowledge and attitudes, as well as their exposure and responses to particular SBC interventions. Using applied examples in Francophone West Africa, the brief illustrates the steps undertaken in social listening and monitoring, provides examples of lessons learned, and how these methods can be applied to SBC programming.