Leveraging Ambassadors to Support COVID-19 Vaccine Uptake and Malaria Prevention

This technical brief explains how Breakthrough ACTION Liberia worked closely with 135 influential individuals to act as ambassadors and trusted sources of information within communities to increase COVID-19 vaccine rates throughout 2021 and 2022.

In 2023, following the success of this model, Breakthrough ACTION Liberia trained 110 district supervisors to model high-quality interpersonal communication and counseling skills in their work and serve as communication coaches to other facility-based peers to increase the uptake of malaria preventive services.