By applying behavioral theories and principles, we tailor interventions to specific cultural contexts, ensuring relevance and effectiveness. Through rigorous research and analysis, we identify barriers and motivators to desired behaviors, informing the design of targeted strategies.
Our interventions employ evidence-based techniques such as social norms framing, behavioral nudges, and cognitive reframing to promote positive change. We utilize formative research to gain deep insights into intended audiences, enabling us to develop tailored messaging and communication channels. By employing iterative testing and adaptation, we continuously refine our interventions for maximum impact.
We recognize the complexity of behavior change and prioritize collaboration with local stakeholders and communities. By fostering partnerships and co-creation, we ensure interventions are contextually appropriate and sustainable. Our goal is to catalyze lasting change by empowering individuals and communities to adopt healthier behaviors and achieve positive outcomes.
In Malawi, Breakthrough ACTION used behavioral design to develop a package of evidence-based, low-cost solutions that improve the quality of family planning counseling for postpartum women.
