Effective risk communication through the One Health approach and through closer collaboration between public health officials and the media is integral to the larger process of information exchange aimed at eliciting trust and promoting understanding of the relevant issues or actions. In addition to providing people with essential information in a crisis, it also supports preparedness in times when there are no outbreaks by increasing awareness and knowledge around zoonosis, correcting common misinformation, raising risk perception where appropriate, and improving uptake of protective behaviors, including actions that contribute to the early detection of potential emergencies.
Breakthrough ACTION developed this facilitator guide and associated materials to support One Health partners, public health communicators, and media professionals. The training package contains information and exercises to create an understanding of the relationship between public health professionals and media professionals and how they can work together effectively during a public health crisis by having a common goal and using focused and consistent messages.
