Producing and Managing an SBC Mass Media Campaign

The Producing and Managing an SBC Mass Media campaign is designed for experienced social and behavior change (SBC) professionals. It leads the user through the process of developing, producing, broadcasting, and monitoring an SBC mass media campaign.

Toolkit Content

The toolkit includes the following sections:

Principles for Success
Phase 1: Audience Analysis
- Mine Existing Knowledge
- Deepen Understanding
- Draft and Validate a Creative Brief
Phase 2: Concept Development
- Creative Input Options
- Creative Concept Generation
- Test the Creative Concept
- Finalize the Creative Concept
Phase 3: Produce the Campaign
- Write the Script
- Pretest a Mock Version
- Studio Production
- Post-production and Design
Phase 4: Conduct Media Buying
- Media Buying Agencies
- Make a Media Plan
- Monitor the Campaign
Resources
- Tools

Sample course content

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Producing and Managing an SBC Mass Media Campaign Toolkit

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