Child, early, and forced marriage (CEFM) is defined as marriage before age 18 or marriage that occurs without the consent of those in the marriage. It affects an estimated 15 million girls each year and is perpetuated by many factors, including but not limited to poverty, conflict, gender inequality, social and cultural norms, religious beliefs, and economic incentives. This series of interactive briefs proposes social and behavior change (SBC) approaches to strengthen the collective effort to reduce CEFM. The briefs focus on the following topics:

  • Advanced audience segmentation
  • Collective action
  • Gender synchronization
  • Human-centered design
  • Social norms programming
  • Theories
  • Youth engagement
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Using theories can help you to develop effective programs to reduce CEFM. Theories can provide a framework to build your program around to lead to behavior change.