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Social and Behavior Change Flow Chart

The Social and Behavior Change (SBC) Flow Chart is a new process used to develop effective SBC activities. The Flow Chart process actively and meaningfully engages end-users and stakeholders from start to finish, ensuring true co-creation. It harnesses the Breakthrough ACTION consortium partner disciplines (i.e., design, behavioral science, community engagement, market research, and communication) into a new hybrid process that has its roots in the P Process, the human-centered design and behavioral economics design processes, and the Community Action Cycle. The three phases—Define, Design & Test, and Apply—offer project managers a process to more deeply explore and understand context, formulate insights that uncover new truths, build new designs with community members, and test and iterate on locally made designs. Real-time monitoring is the key to ensuring designs are implemented at scale with intended results. Borrowing heavily from human-centered design principles, the SBC Flow Chart requires users to adopt a beginner’s mind to identify new insights to solve sticky public health problems.

The SBC Flow Chart Introduction outlines the disciplines, explains their underpinning methodologies, and explores the tools and techniques that comprise the Flow Chart phases. The country Spotlights showcase how Breakthrough ACTION has used the SBC Flow Chart to address health problems in various countries.

LEARN MORE

SBC Flow Chart Introduction [PDF]

Democratic Republic of the Congo Spotlight

Guinea Health Service Delivery Spotlight

Guyana Malaria Spotlight

Jamaica Mosquito Control Spotlight

Nigeria Malaria Spotlight

Nigeria MNCH+N Spotlight

Nigeria Tuberculosis Spotlight

Claudia Vondrasek

 

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This website is made possible by the support of the American people through the United States Agency for International Development (USAID). The Breakthrough awards are supported by USAID’s Office of Population and Reproductive Health, Bureau for Global Health, under Cooperative Agreements: #AID-OAA-A-17-00017 and #AID-OAA-A-17-00018. Breakthrough ACTION is based at the Johns Hopkins Bloomberg School of Public Health’s Center for Communication Programs. Breakthrough RESEARCH is based at Population Council. The contents of this website are the sole responsibility of Breakthrough ACTION and Breakthrough RESEARCH. The information provided on this website is not official U.S. Government information and does not necessarily represent the views or positions of USAID, the United States Government, Johns Hopkins University, or Population Council.

© Johns Hopkins University. All rights reserved.

Getting Practical: Integrating Social Norms into SBCAssessing Impact: Do We Need to Break the Budget?
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