Breakthrough ACTION uses a multifaceted approach to address persistent health and development challenges through SBC methodologies. Breakthrough’s approach aims to promote health equity and positive health outcomes by addressing deep-rooted social and gender norms that inhibit the uptake of services. Built upon a foundation of innovation, community engagement, and evidence-based interventions, the project recognizes the importance of leveraging decades of SBC research while embracing newer, hybrid approaches like behavioral economics, human-centered design, and marketing science. By synthesizing these methods, Breakthrough ACTION creates impactful solutions that adapt to diverse contexts while maintaining scalability and effectiveness. This holistic strategy aims to create lasting, scalable health solutions that empower communities and drive sustainable change. Explore the full strategy and review the curated collections about Breakthrough ACTION’s seven strategic pillars.
