By integrating social and behavior change (SBC) into each stage of the service continuum, including before, during, and after service, the project improves clients’ overall care experience, resulting in increased satisfaction, trust in providers, and health-seeking behaviors. For example, Breakthrough ACTION offers training on integrating SBC techniques into sexual and reproductive health services to improve acceptability, access, quality, and outcomes. These efforts not only enhance the quality of community engagement, client education, and counseling but also foster shared decision-making. While primarily focused on sexual and reproductive health services, these same strategies are adaptable across various health domains, reflecting their broad impact in strengthening service delivery through effective social and behavior change integration.
Breakthrough ACTION collaboratively developed the Malaria Service Delivery Assessment Tool: Four Steps to Identify Challenges and Opportunities to provide national malaria programs with a structured, holistic, and participatory process for investigating and responding to service delivery concerns. Such tools can empower providers and other health system actors to truly understand the challenges impacting services within a given facility by applying a behavioral lens.
