Delivery in a health facility is an important strategy for reducing maternal and neonatal mortality, yet many women still face numerous obstacles to reaching the facility and instead give birth at home or in the community. Innovative solutions that are responsive to the challenges pregnant women face are needed.

In close collaboration with women, facility and community health workers, programmers, and policymakers in Liberia, Breakthrough ACTION used behavioral design to develop a package of evidence-based solutions to support women and their families to follow through on their intentions to deliver in a health facility. This set of solutions can be used in concert with others to promote respectful maternity care in facilities.