This success story highlights Breakthrough ACTION’s transformative impact on social and behavior change (SBC) in the context of zoonotic disease prevention and response. Since 2019, the project has worked closely with key stakeholders such as the Government of Guinea and the Ministry of Health to build capacity and develop national-level strategies for unified action against priority zoonotic diseases. However, measuring the impact of such a multifaceted project posed a unique challenge due to the complexity and dynamic nature of activities. To overcome this challenge, Breakthrough ACTION employed a flexible and adaptive monitoring and evaluation approach known as outcome harvesting. By retrospectively identifying and verifying changes influenced by the intervention, Breakthrough ACTION captured the intended and unintended outcomes of project activities, providing a comprehensive understanding of its impact. Interviews with stakeholders demonstrated tangible successes, such as transforming community messaging approaches, enhancing journalist capabilities, and significantly increasing vaccine coverage through community dialogues. The widespread acknowledgment of Breakthrough ACTION’s effectiveness underscores its crucial role in advancing social and behavior change in Guinea and beyond.
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This website is made possible by the support of the American people through the United States Agency for International Development (USAID). The Breakthrough awards are supported by USAID’s Office of Population and Reproductive Health, Bureau for Global Health, under Cooperative Agreements: #AID-OAA-A-17-00017 and #AID-OAA-A-17-00018. Breakthrough ACTION is based at the Johns Hopkins Bloomberg School of Public Health’s Center for Communication Programs. Breakthrough RESEARCH is based at Population Council. The contents of this website are the sole responsibility of Breakthrough ACTION and Breakthrough RESEARCH. The information provided on this website is not official U.S. Government information and does not necessarily represent the views or positions of USAID, the United States Government, Johns Hopkins University, or Population Council.
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