Breakthrough ACTION-Nigeria’s risk communication and community engagement (RCCE) interventions support the Government of Nigeria in preventing, detecting, and responding to public health emergencies. As part of these efforts, the project:
- Produced and implemented a coordinated package of social and behavior change interventions, including mass media campaigns and community-level activities tailored to address specific public health emergencies and infectious diseases like Lassa fever, mpox, and COVID-19.
- Strengthened the capacity of government, partners, health care providers, and community leaders, as well as other community actors, to effectively communicate health messages and facilitate behavior change during public health emergencies.
Mass Media Campaign Television and Radio Spots
Television and radio spots from mass media campaigns aim to drive health messages and behavior change within communities around public health emergencies. They are designed based on theory and evidence and are relatable to the audience. Breakthrough ACTION-Nigeria designed and implemented two mass media campaigns to increase COVID-19 vaccine uptake.
- Follow Who Know Road Campaign TV Spots and Discussion Guide
- Africa Cup of Nations Vaccination Campaign TV Spots
Community Engagement Resources and Training Materials
These tools for community volunteers and religious leaders are used to encourage community members to adopt preventive measures and address misinformation related to infectious diseases like COVID-19, mpox, and Lassa fever.
- Infectious Diseases Discussion Guide [ English | Hausa ]
- Key Messages for Religious and Traditional Leaders on COVID-19 [ English | Hausa ]
- What You Need to Know about Mpox Brochure
- Lassa Fever Signs and Symptoms Poster
One Health Risk Communication and Community Engagement Training Package
Health Care Workers
Health care workers are both an audience and communication channel for interventions due to their own risk for infection, trusted status, direct access to communities, and their potential influence on behavior change. Leveraging health care workers enhances the credibility and effectiveness of RCCE interventions in promoting health behaviors and facilitating behavior change within communities. Breakthrough ACTION-Nigeria developed a package of resources to:
Train health care workers in strengthening interpersonal communication with clients
- Building Trust and Empathy Around COVID-19
- Building Trust and Empathy: Enabling Healthcare Workers to Prepare, Respond, and Recover from Emerging Pandemic Threats and Infectious Diseases Outbreaks
Leverage peer-to-peer influence among health care workers to increase COVID-19 vaccine uptake
Learning Briefs and Blog Posts
- Follow Who Know Road Campaign: Development, Implementation, and Lessons Learned
- How Theory-Based Programming Can Drive COVID-19 Vaccine Uptake
- Building Trust And Empathy Around COVID-19 in Nigeria: What Have We Learned?
- Improving Demand Generation for COVID-19 Vaccination Through Privately Owned Community Pharmacies
- The Power Of Geospatial Mapping To Increase COVID-19 Vaccinations
- Promoting COVID-19 Vaccine Uptake Among The Media: The Story Of A Radio Station In Oyo State
