In Zambia, Breakthrough RESEARCH, through a study led by ideas42, is working to unpack and address the behavioral challenges that prevent providers from adhering to best practices during facility-based deliveries. After a scoping visit in Zambia and literature review of more than 20 related provider behaviors, the research team chose providers’ behavior during delivery—specifically, respectful maternal care—as a focus of study because of its potential for generating knowledge and having an impact on maternal health care.
ideas42 partnered with the USAID-funded Safe Motherhood 360+ project to conduct in-depth qualitative research with midwives, postpartum women, and other stakeholders to identify the behavioral drivers of disrespectful care. Using these insights, ideas42 and SM360+ worked with providers and patients to design solutions based in behavioral economics that can improve the experience of delivery care for the women of Zambia’s Eastern Province.
Journal article: Barriers to Provision of Respectful Maternity Care in Zambia: results from a qualitative study through the lens of behavioral science [Go to BMC Pregnancy and Childbirth website]
ideas42, Safe Motherhood 360+
October 2017–September 2019