Radically Reducing Maternal, Newborn, and Child Mortality in Northern Nigeria

Written by: Abolade Oladejo, Documentation & Knowledge Management Officer Losing a newborn baby is devastating. Losing three babies in succession like Miriam (not her real name), a mother in Northern Nigeria did, is a tragedy. In this…

Social and Behavior Change for Postpartum Family Planning

Written by: Cori Fordham, Breakthrough ACTION Program Officer Offering modern contraception as part of maternal health services has been shown to increase postpartum contraceptive use, as well as to prevent unintended pregnancies and pregnancies…

Accelerating Family Planning Demand Through Advanced Audience Segmentation

Written by: Cori Fordham, Breakthrough ACTION Program Officer Effective social and behavior change (SBC) strategies start with a strong understanding of their audiences. SBC practitioners use a process called segmentation to analyze and divide…

If you liked Springboard, you’ll love the NEW Springboard

Written by: Susan Leibtag, Compass Curator For over 8,000 members, Springboard—the social and behavior change (SBC) online community funded by the United States Agency for International Development (USAID)—has become a virtual community…

Addressing Provider’s Perspectives and Barriers through Social and Behavior Change Approaches

Written by: Jvani Cabiness, Breakthrough ACTION Program Officer Many factors are linked to the underutilization of modern contraception. For example, a service provider’s opinions, biases, attitudes, behaviors, capacity, skills, and working…