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New Advanced Audience Segmentation Resources

Regardless of the behavioral outcome of interest or the approach used to address it, social and behavior change (SBC) interventions are strengthened when audiences are effectively understood, defined, and differentially targeted. Audience analysis…

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HIV-Related Stigma Can Have Deadly Consequences

My daughter refused to go to the hospital to receive medicines. My daughter died because of the fear of stigmatization and discrimination.* - A woman in Ghana who lost her daughter to AIDS-related complications. (Quote retrieved from https://www.avert.org/professionals/hiv-social-issues/stigma-discrimination…

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Community Data for Action Platform Launch

The Kingdom of eSwatini launched the Community Data for Action Platform (CDAP), an innovative online resource to help community leaders make informed decisions and improve the HIV response through data-driven decision making. With funding from…

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This website is made possible by the support of the American people through the United States Agency for International Development (USAID). The Breakthrough awards are supported by USAID’s Office of Population and Reproductive Health, Bureau for Global Health, under Cooperative Agreements: #AID-OAA-A-17-00017 and #AID-OAA-A-17-00018. Breakthrough ACTION is based at the Johns Hopkins Bloomberg School of Public Health’s Center for Communication Programs. Breakthrough RESEARCH is based at Population Council. The contents of this website are the sole responsibility of Breakthrough ACTION and Breakthrough RESEARCH. The information provided on this website is not official U.S. Government information and does not necessarily represent the views or positions of USAID, the United States Government, Johns Hopkins University, or Population Council.