Breakthrough RESEARCH is leading the way on building the evidence base for innovations in social and behavior change (SBC) research and evaluation and for better and more systematic measurement of SBC in programs. Breakthrough RESEARCH engages a wide range of research and evaluation methods necessary to inform complex SBC learning questions. This includes new and innovative approaches such as social listening. The project also strengthens adaptive management approaches (e.g., complexity aware methods) to inform implementation in a timely manner and across the programmatic cycle.

More resources will be added to this page as the project continues to curate and synthesize the key messages and lessons learned during the project.

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Project page: Social Media Listening and Evaluating the Impacts of a Regional Mass Media Intervention Targeting Young People

Project page: Strengthening Social and Behavior Change Monitoring and Evaluation for Family Planning in Francophone West Africa

Related Virtual Event

SBC Innovations and Measurement for Family Planning
28 Feb 2023