The Insights 101 Playbook is an introductory guide to one of the key building blocks of dynamic social and behavior change (SBC) project design: insights. It has been designed to offer concise and practical guidelines with examples—from identifying insights to applying and sharing them across project partners. Consider insights as the distillation of formative research that allows you to include the research findings in the design.
The Playbook includes three chapters that use a case example to walk through the different insight phases:
- Identify and articulate insights
- Convert an insight into an opportunity
- Share and apply insights
The chapters provide an overview with clear guidance, a case study, and a capacity strengthening component. There are insights about teams, approaches, processes, and more.
Who is this Playbook for?
Whether you are new to identifying, articulating, sharing, or applying insights, just want a refresher, or are looking for practical guidance to share with your team, the Insights 101 Playbook is for you!
Want to learn more about the impact of insights?
If you want to dive deeper into examples of where insights contributed to solutions and outcomes, explore the additional resources in each chapter. These resources share the interventions and outcomes of the design processes.