Audience Segmentation | Breakthrough ACTION and RESEARCH

After services: SBC boosts adherence and maintenance

Circle of Care Model: After Stage

This brief helps service providers understand how to use social and behavior change to encourage sustained healthy behaviors after service delivery.

During services: SBC improves the client-provider interaction

Circle of Care Model: During Stage

Breakthrough ACTION English Provider Behavior Change, Service Delivery Fact Sheet/Brief, Model/Framework Audience Segmentation Breakthrough ACTION

This brief helps service providers understand how social and behavior approaches can improve client–provider interaction.

Before services: SBC motivates clients to access services

Circle of Care Model: Before Stage

Breakthrough ACTION English Provider Behavior Change, Service Delivery Fact Sheet/Brief, Model/Framework Audience Segmentation Breakthrough ACTION

This brief helps service providers understand how to use social and behavior change approaches to motivate clients to access the health services they need.

YLabs

Social and Behavior Change Research Spotlights

Breakthrough RESEARCH English, French Burkina Faso, India, Pakistan, Tanzania Integration, Maternal and Child Health, Provider Behavior Change Fact Sheet/Brief, Presentation Slides, Webinar, Website Audience Segmentation Breakthrough RESEARCH

These research spotlights highlight how three SBC initiatives are filling priority evidence gaps for integrated SBC and PBC programming.

Improved health outcomes: Before (SBC motivates clients to access services), during (SBC improves the client-provider interaction), and after services (SBC boosts adherence and maintenance)

Circle of Care Model

Breakthrough ACTION English, French Provider Behavior Change, Service Delivery Implementation Guidance, Model/Framework, Video/Animation Audience Segmentation Breakthrough ACTION

The Circle of Care is a holistic model that shows how social and behavior change can be applied across the service continuum to improve health outcomes.