Circle of Care Model: During Stage

Circle of Care Model: Before Stage

Social and Behavior Change Research Spotlights

Circle of Care Model

Accelerating Family Planning Demand Through Advanced Audience Segmentation

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Written by: Cori Fordham, Breakthrough ACTION Program Officer Effective social and behavior change (SBC) strategies start with a strong understanding of their audiences. SBC practitioners use a process called segmentation to analyze and divide…

New Advanced Audience Segmentation Resources

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Regardless of the behavioral outcome of interest or the approach used to address it, social and behavior change (SBC) interventions are strengthened when audiences are effectively understood, defined, and differentially targeted. Audience analysis…