This success story outlines the development and implementation of a comprehensive rumor management system in Côte d’Ivoire aimed at combating misinformation during public health emergencies. Breakthrough ACTION and the government of Côte d’Ivoire began working on the rumor management system in 2019; at the onset of the COVID-19 pandemic, it was swiftly repurposed. The rumor management system involves a network of community key informants, hotline operators, and social listening tools to track and respond to rumors in real-time. Over the years, the rumor management system has collected and analyzed thousands of rumors, providing valuable insights for public health messaging and interventions. Lessons learned include the importance of community engagement, diverse data sources, and a systems-building approach. The rumor management system continues to evolve, serving as a vital national resource for managing public perceptions during health crises beyond COVID-19.
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This website is made possible by the support of the American people through the United States Agency for International Development (USAID). The Breakthrough awards are supported by USAID’s Office of Population and Reproductive Health, Bureau for Global Health, under Cooperative Agreements: #AID-OAA-A-17-00017 and #AID-OAA-A-17-00018. Breakthrough ACTION is based at the Johns Hopkins Bloomberg School of Public Health’s Center for Communication Programs. Breakthrough RESEARCH is based at Population Council. The contents of this website are the sole responsibility of Breakthrough ACTION and Breakthrough RESEARCH. The information provided on this website is not official U.S. Government information and does not necessarily represent the views or positions of USAID, the United States Government, Johns Hopkins University, or Population Council.
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