Breakthrough RESEARCH, through work led by Avenir Health, has developed social and behavior change costing guidelines, which lay out the principles for social and behavior change (SBC) costing and give guidance to enhance the quality of future SBC costing work.

Costing is the process of data collection and analysis for estimating the cost of a health intervention. High-quality cost data on SBC are critical not only for developing budgets, planning, and assessing program proposals, but can also feed into advocacy, program prioritization, and agenda setting. To better serve these data needs, these guidelines aim to increase the quantity and quality of SBC costing information.

The “Guidelines for Costing of Social and Behavior Change Health Interventions” provides a framework for estimating the cost of interventions for SBC, which seek to change health behaviors by addressing factors such as knowledge, attitudes, and norms.

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Technical report: ““Guidelines for Costing of Social and Behavior Change Health Interventions

Research to practice brief: “The Added Value of Costing Social and Behavior Change Interventions” illuminates how investment in high-quality costing of SBC interventions is crucial to the work of government ministries, donors, program implementers, and technical specialists.

Programmatic research brief: Costing Social and Behavior Change Programming—The Role of the DenominatorSocial and Behavior Change Costing Community of Practice Series Brief #1

Webinar: Resources for Examining the Costs and Cost-effectiveness of Social and Behavior Change Interventions for Health [WebinarSlides | Q&A]

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Activity Snapshot

Lead Research Partners
Avenir Health and Population Council

Anticipated Timeline

Geographic Location

Nicole Bellows

More information on Breakthrough RESEARCH’s costing and economic evaluation activities