This case study documents how Breakthrough ACTION worked with partners to make the case to the National Family Planning Technical Working Group to include strategic and specific SBC approaches in the next Costed Implementation Plan (2020–2026). By including SBC in the Costed Implementation Plan, the Government of the Republic of Zambia could contribute to their overall Family Planning 2020 Commitment (and beyond) and amplify the efforts of service delivery partners to meet the expressed needs of citizens for family planning methods in the country.