Informing Social and Behavior Change Programs Using Social Listening and Social Monitoring

This brief offers practical guidance on how to use social listening as a tool to inform social and behavior change (SBC) programs. It is intended for global and regional SBC program implementers, evaluators, and donors in USAID priority countries.…

Informing social and behavior change programs using social media monitoring & listening (in English)

PHOTO CREDIT: ©Merci Mon Héros   Please join the Breakthrough ACTION and Breakthrough RESEARCH projects for a discussion on informing social and behavior change (SBC) programs using social media monitoring and listening. During…

Accelerating Family Planning Demand Through Advanced Audience Segmentation

Written by: Cori Fordham, Breakthrough ACTION Program Officer Effective social and behavior change (SBC) strategies start with a strong understanding of their audiences. SBC practitioners use a process called segmentation to analyze and divide…