Côte d’Ivoire

In Côte d’Ivoire, Breakthrough ACTION is dedicated to fostering the adoption of beneficial health practices and making them normative behaviors across various health areas, including HIV, malaria, maternal newborn and child health, family planning, and COVID 19, Ebola, and Global Health Security.

Since 2018, Breakthrough ACTION has improved service delivery and community-level health outcomes by implementing social and behavior change interventions. The project has also played a pivotal role in emergency response to ebola and COVID 19 by enhancing systems for disease prevention, detection, response, and treatment. Breakthrough ACTION is committed to enhancing public health initiatives in Côte d’Ivoire through strategic partnerships and evidence-based social and behavior change activities.

Focus On

Advancing Infodemic Management

This success story outlines the development and implementation of a comprehensive rumor management system in Côte d’Ivoire aimed at combating misinformation during public health emergencies.

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Man receives COVID-19 vaccine in Cote d’Ivoire

Featured Resources

Lessons from the COVID-19 Response

Read about the lessons Breakthrough ACTION learned in the process of adapting social and behavior change programs during COVID-19.

Malaria in Pregnancy: Trends from the Malaria Behavior Survey

This brief provides recommendations to increase the uptake of intermittent preventive treatment during pregnancy and early antenatal care.

Risk Communication and Community Engagement Success Stories

These success stories describe how Breakthrough ACTION enhanced risk communication capabilities for handling priority zoonotic diseases.

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Health Areas

Malaria

Breakthrough ACTION has worked with the National Malaria Program to improve malaria service provider behaviors with behavioral economics in health centers and increase community-level malaria prevention behaviors by collaborating with women’s groups, community action groups, traditional healers, religious leaders, and chiefs.

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Malaria Meeting in Cote d’Ivoire Kicks Off with Large CCP Component (November 7, 2023)
CCP will support 23 oral and poster presentations at the three-day Roll Back Malaria Social and Behavior Change Working Group, delivering 10 of them and co-authoring 13 more.
Going Home with a Baby and a Diploma (November 21, 2022)
With the “Monitor My Pregnancy” checklist developed by CCP and others, a program in Cote d’Ivoire helps women attend all pre-natal checkups.
Using Behavioral Data to Craft Malaria Prevention Strategies in Côte d’Ivoire (PMI, January 1, 2021)

Global Health Security

Breakthrough ACTION supported measurable improvements to Cote d’Ivoire’s capacity for risk communication and community engagement (RCCE) based on the World Health Organization’s Joint External Evaluation (JEE) criteria. The project adopted a multisectoral “One Health” approach to its interventions, which included the development of numerous RCCE strategies and guidance documents; the establishment of coordination mechanisms, training of a broad cadre of stakeholders on their role in emergencies, and the systematic engagement of women’s, youth, and other civil society groups to respond to emerging threats. A signature GHS project achievement was the establishment and scale-up of the country’s first comprehensive Infodemic Management System to collect, analyze, and respond to evolving rumors in real time.

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Rabies is Preventable: How CCP is Working to Reduce Cases in Côte d’Ivoire (September 28, 2022)
Awareness efforts encouraging more people to seek immediate care for possible rabies exposures seem to be working and dog vaccination is up.

HIV

Breakthrough ACTION works closely with the National AIDS Control Program (PNLS) to implement both prevention and testing activities in communities. Prevention sessions are led by trained facilitators using the Brothers for Life (males 15-49), Super Go (females 15-24) and Super Tata (women 25-49) curricula. Testing was offered by peer navigators at these sessions as well as through community wellness events and index testing activities. Breakthrough ACTION peer navigators worked closely with clinics and those who tested positive for HIV to support them to begin treatment and remain adherent in order to achieve viral suppression.

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Easier Access to PrEP Needed for Adolescent Girls and Young Women (February 5, 2024)
In Côte d’Ivoire, those who are educated about HIV-prevention medication are more likely to want to take a daily dose of pre-exposure prophylaxis (or PrEP).
An HIV Peer Navigator Saves Lives in Côte d’Ivoire (November 30, 2023)
Under the CCP-led Breakthrough ACTION project, more people are learning their HIV status and being treated with highly effective medicines.

COVID-19

From 2020-2024, Breakthrough ACTION worked alongside the government’s Risk Communication Technical Working Group to curb the pandemic and reduce its impact on vulnerable groups. Early in the pandemic, the project supported risk communication and community engagement (RCCE) interventions around key prevention measures such as masking, handwashing, and social distancing. As effective COVID-19 vaccines were rolled out starting in 2021, Breakthrough ACTION became a trusted partner of the government in developing nuanced and segmented messaging, training and engaging health providers, tracking and addressing emerging vaccine rumors and misinformation, designing research and innovative approaches to understand and address vaccine hesitancy, and implementing inclusive community engagement strategies that leveraged civil society, student groups, and faith communities to increase vaccine confidence.

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‘I’d Do it For My Baby’ (March 8, 2023)
CCP research suggests ways to improve uptake of the COVID-19 vaccine, which was just approved in Côte d’Ivoire for pregnant women in January.
CCP Receives Additional $15.4 Million to Continue COVID Work (February 27, 2023)
“We are proud to be able to continue serving people around the world who want to be protected from what is still a global pandemic,” says the director of the Breakthrough ACTION project.
‘It Isn’t in Our Customs’ (October 31, 2022)
CCP researchers found that many COVID-19 prevention strategies were seen as “anti-social” in Côte d’Ivoire, leading to less adherence. This knowledge has helped reframe COVID-19 messaging in the African nation.
Three Insights to Help Overcome COVID-19 Vaccine Hesitancy (July 11, 2022)
Research conducted under CCP’s Breakthrough ACTION project is beginning to understand and target demand-side barriers to improve acceptance and uptake of the COVID-19 vaccine.

Blog Posts

Closing the Global COVID-19 Vaccine Gap: Three Encouraging Insights to Support Vaccine Demand

May 11, 2022

Graphic of two young women and a young man

Adapting innovative techniques for SBC in FP/RH: Resources from Transform/PHARE

September 9, 2021

Accelerating Family Planning Demand Through Advanced Audience Segmentation

September 28, 2018

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This website is made possible by the support of the American people through the United States Agency for International Development (USAID). The Breakthrough awards are supported by USAID’s Office of Population and Reproductive Health, Bureau for Global Health, under Cooperative Agreements: #AID-OAA-A-17-00017 and #AID-OAA-A-17-00018. Breakthrough ACTION is based at the Johns Hopkins Bloomberg School of Public Health’s Center for Communication Programs. Breakthrough RESEARCH is based at Population Council. The contents of this website are the sole responsibility of Breakthrough ACTION and Breakthrough RESEARCH. The information provided on this website is not official U.S. Government information and does not necessarily represent the views or positions of USAID, the United States Government, Johns Hopkins University, or Population Council.