Breakthrough RESEARCH has worked to gather, analyze, and share evidence on the costs and impacts of SBC interventions, making the case that investing in SBC is crucial for improving health, including family planning outcomes. Costing is the process of collecting data from various sources and analyzing it to estimate the cost of a health program or intervention. Potential sources of cost information depend on the purpose of the costing and the quality of the available sources and may include budgets, program payroll and purchasing records, interviews, or market prices. High-quality cost data are important for budgeting, planning, evaluating, priority-setting, efficiency and impact analyses, and advocacy. Investment in SBC costing efforts can reap dividends by improving the use of limited resources and optimizing SBC interventions to change health behaviors and increase uptake of services.
Breakthrough RESEARCH’s approach to SBC costing has been guided by three grounding pillars: first, synthesize the existing evidence. This has included reviews of the literature related to both costs of SBC approaches and the documented health impact of SBC on a number of outcomes, including family planning, malaria, and nutrition. Second, generate new evidence to fill identified costing and cost-effectiveness evidence gaps. This has included the project’s cost-effectiveness analyses of two large integrated SBC programs, one in Niger, and one in Nigeria. And the third guiding pillar has been to foster evidence generation by others. We’ve done this by connecting the community working on or interested in SBC costing and by developing resources and tools to support implementing partners.
Related Virtual Event
Costing for Family Planning Social and Behavior Change
19 April 2023
Materials related to the webinar
- Legacy resource document: Costing for Family Planning Social and Behavior Change [English │ French]
- Slide Deck
- Webinar recording [English │ French]
- Mentimeter
Learn More
Foundations for Costing for SBC
- Research to practice brief: “The Added Value of Costing Social and Behavior Change Interventions”
Synthesize Existing Evidence
- Technical Report: Documenting the Costs of Social Behavior Change Interventions for Health in Low- and Middle-income Countries
- Costing Repository: Excel workbook
- Webinar: Social and Behavior Change Business Case & Costing
Family Planning
- Technical report: The Business Case for Investing in Social and Behavior Change for Family Planning
- Programmatic Research Brief: Investing in Social and Behavior Change is Cost-effective for Increasing Modern Contraceptive Use in Guinea [English│ French]
- Programmatic Research Brief: Investing in Social and Behavior Change is Cost-effective for Increasing Modern Contraceptive Use in Niger [English│ French]
- Programmatic Research Brief: Investing in Social and Behavior Change is Cost-effective for Increasing Modern Contraceptive Use in Togo [English│ French]
- Programmatic Research Brief: Investing in Social and Behavior Change is Cost-effective for Increasing Modern Contraceptive Use in Zambia
Malaria
- Technical report: The Business Case for Social and Behavior Change for Malaria with Applications for Côte d’Ivoire and Tanzania
- Programmatic Research Brief: Investing in Social and Behavior Change is Cost-effective for Improving Malaria Behaviors in Côte d’Ivoire [English│ French]
- Programmatic Research Brief: Investing in Social and Behavior Change is Cost-effective for Improving Malaria Behaviors in Tanzania
Nutrition
- Technical report: The Business Case for Social and Behavior Change for Breastfeeding and Complementary Feeding│ Appendix B
Generate New Evidence
- Technical Report: Cost-effectiveness analysis comparing integrated and malaria-only social and behavior change programming in Nigeria: Initial costing data
- Technical report: Application of the Breakthrough RESEARCH Social and Behavior Change Costing Guidelines to the RISE-II Project in Niger
- Technical Report: Cost-effectiveness analysis comparing integrated and malaria-only social and behavior change programming in Nigeria: Midline analysis
- Brief: Understanding the Costs of SBC Social Media Interventions
Foster Evidence Generation by Others
- Technical report: Guidelines for Costing of Social and Behavior Change Health Interventions
- Interactive graphic: Exploring Pathways to Social and Behavior Change Impact
- Online tool and guide: The Social and Behavior Change Business Case Model for Family Planning: An Interactive Tool| Guide
- Costing Tool: Excel workbook
- Programmatic research brief: Costing Social and Behavior Change Programming—The Role of the Denominator
- Programmatic research brief: Understanding the Costs of SBC Social Media Interventions,
- Programmatic research brief: Capturing the Start-up Costs Associated with Social and Behavior Change Interventions
- Programmatic research brief: Social and Behavior Change Costs Associated With Insecticide Treated Bed Net Distribution for Malaria Prevention
- Programmatic research brief: Are Integrated Social and Behavior Change Interventions Cost-effective? A methodological approach
- Webinar: Resources for Examining the Costs and Cost-effectiveness of Social and Behavior Change Interventions for Health [Webinar| Slides | Q&A]
- Join the Community of practice: SBC Costing
Breakthrough RESEARCH is USAID’s flagship social and behavior change (SBC) research and evaluation project to drive the generation, packaging, and use of innovative SBC research to inform programming. A six-year project (2017–2023), Breakthrough RESEARCH was led by the Population Council in collaboration with our consortium partners: Tulane University, Avenir Health, Population Reference Bureau, Institute for Reproductive Health at Georgetown University, and ideas42. Our approach is to foster collaboration and shared learning, ensure SBC programs are based in ‘what works’, elevate the impact of evidence-based SBC programs, and put evidence into practice. Breakthrough RESEARCH did this by assessing the evidence, identifying priority research questions, designing, and implementing research studies to fill evidence gaps and strengthen programs, and synthesizing and packaging evidence for use.
Within the breadth of our research portfolio, Breakthrough RESEARCH has four main project legacy areas: provider behavior change; integrated SBC; advancing SBC measurement; and costing and cost-effectiveness of SBC. For each of these legacy areas, Breakthrough RESEARCH has curated a collection of resources highlighting the state-of-the-art evidence and the tools and guidance produced by the project over the past six years to advance evidence-based SBC programming.
For more information on the other legacy areas, visit the Breakthrough RESEARCH Legacy and Learning Series page.