Entries by Marcela

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Learning the art and science of audience segmentation

Written by: Charudatt  Chaudhari, Camber Collective Audience segmentation is an analysis that “divides a population or market into subgroups that have, or are perceived to have, meaningfully similar characteristics, and significant differences from other subgroups.”[1] For decades, the private sector has used segmentation as a marketing tool to adapt messages and products to different intended […]

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Adapter les techniques innovantes pour le CSC en PF/SR : ressources de Transform/PHARE

Écrit par Anne Stotler, Associée Principale, Breakthrough ACTION Le projet Transform/PHARE a développé des approches innovantes pour optimiser la programmation du changement de comportement en matière de santé et les résultats de la planification familiale (PF) en adaptant de nouvelles techniques issues du marketing, de la publicité, du design centré sur l’humain et de l’économie comportementale. […]

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Adapting innovative techniques for SBC in FP/RH: Resources from Transform/PHARE

Written by Anne Stotler, Senior Associate, Breakthrough ACTION The Transform/PHARE project developed innovative approaches to enhance health-related behavior change programming and family planning outcomes by adapting novel techniques from marketing, advertising, human-centered design, and behavioral economics. This five-year cooperative agreement was funded by the United States Agency for International Development (USAID) and led by Population Services International in partnership with Camber […]

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“Ding!” The Power of Social Media and Behavior Change

Written by Susan Leibtag, Compass Curator For some of us, not one hour goes by without us checking our mobile phones. (Some might respond, “Hour??? Try Minute!”) Who’s tweeting? Who’s on Instagram? What chat did we receive? Our phones “ding” all day, drawing our immediate attention. When was the last time we went out without […]

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Malaria Social and Behavior Change During COVID-19 Case Studies

Written by: Ashley Riley, Program Officer, Breakthrough ACTION, and Deepak Mehra, Social and Behavior Change Consultant The COVID-19 pandemic wreaked havoc on malaria control and elimination efforts. The World Health Organization (WHO) urged countries not to scale back their planned malaria prevention, diagnostic, and treatment activities during the COVID-19 pandemic or the gains made in […]