This author has yet to write their bio.Meanwhile lets just say that we are proud Marcela contributed a whooping 125 entries.
Written by: Charudatt Chaudhari, Camber Collective Audience segmentation is an analysis that “divides a population or market into subgroups that have, or are perceived to have, meaningfully similar characteristics, and significant differences from other subgroups.”[1] For decades, the private sector has used segmentation as a marketing tool to adapt messages and products to different intended […]
Écrit par Anne Stotler, Associée Principale, Breakthrough ACTION Le projet Transform/PHARE a développé des approches innovantes pour optimiser la programmation du changement de comportement en matière de santé et les résultats de la planification familiale (PF) en adaptant de nouvelles techniques issues du marketing, de la publicité, du design centré sur l’humain et de l’économie comportementale. […]
Written by Anne Stotler, Senior Associate, Breakthrough ACTION The Transform/PHARE project developed innovative approaches to enhance health-related behavior change programming and family planning outcomes by adapting novel techniques from marketing, advertising, human-centered design, and behavioral economics. This five-year cooperative agreement was funded by the United States Agency for International Development (USAID) and led by Population Services International in partnership with Camber […]
Written by Susan Leibtag, Compass Curator For some of us, not one hour goes by without us checking our mobile phones. (Some might respond, “Hour??? Try Minute!”) Who’s tweeting? Who’s on Instagram? What chat did we receive? Our phones “ding” all day, drawing our immediate attention. When was the last time we went out without […]
Written by: Ashley Riley, Program Officer, Breakthrough ACTION, and Deepak Mehra, Social and Behavior Change Consultant The COVID-19 pandemic wreaked havoc on malaria control and elimination efforts. The World Health Organization (WHO) urged countries not to scale back their planned malaria prevention, diagnostic, and treatment activities during the COVID-19 pandemic or the gains made in […]
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