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Insights for improving malaria, family planning, and maternal and child health outcomes in northwestern Nigeria through social and behavior change programming

June 11, 2020 @ 11:00 am - 12:00 pm


Join us for a webinar on 11 June to hear about baseline findings on key behaviors and ideations in the areas of malaria, family planning, and maternal, newborn, and child health plus nutrition (MNCH+N) from a behavioral sentinel surveillance (BSS) survey conducted in northwestern Nigeria.

Breakthrough RESEARCH is USAID’s flagship project for social and behavior change (SBC) research and evaluation. In Nigeria, Breakthrough RESEARCH is evaluating the effectiveness of Breakthrough ACTION’S integrated versus malaria-only SBC programming on priority malaria, family planning and MNCH+N outcomes. Breakthrough RESEARCH will leverage natural program variation for the assessment.

A BSS baseline survey was conducted in September 2019, with a midline and endline survey planned for the same time in the coming years. The BSS survey measures changes in key behaviors and ideations across malaria, family planning, and MNCH+N to inform Breakthrough ACTION’s program adaption and scale-up over the course of the project.

In this presentation, we will describe the BSS objectives and methods, and highlight key BSS baseline survey findings across health areas. New ideational metrics will be reviewed that were collected for pregnancy and childbirth, breastfeeding, vaccination, and childhood illnesses. We will discuss how these metrics were developed and adapted for the northwestern Nigerian context. We will also highlight results from analyses of the relationships between ideations and behavioral outcomes across health areas, and link the evidence to implications for Breakthrough ACTION programming in Nigeria.


Dele Abegunde, Breakthrough RESEARCH Nigeria, Population Council

Ian Tweedie, Breakthrough ACTION Nigeria, Johns Hopkins Center for Communications Project

Paul Hutchinson, Breakthrough RESEARCH, Tulane University

Emily White Johansson, Breakthrough RESEARCH Nigeria, Tulane University


Breakthrough RESEARCH


Breakthrough RESEARCH