Breakthrough ACTION works hand-in-hand with a diverse set of sexual and reproductive health stakeholders and partners from global and regional structures, such as FP2030 and the Ouagadougou Partnership Coordinating Unit, to district-level youth-led organizations and individual social and behavior change practitioners around the world. This helps ensure the project’s activities, tools, and resources are aligned with regional and local priorities and shaped by their ideas and expertise.
Breakthrough ACTION prioritizes five sexual and reproductive health areas: advocacy and agenda setting; supporting social and behavior change in service delivery; addressing equity and social determinants of health, particularly gender equity and male engagement; meeting the sexual and reproductive health needs of youth; and advancing social and behavior change in francophone Africa. As the project has evolved, its impact has become increasingly evident. Seminal activities like the Provider Behavior Ecosystem and Provider Behavior Change Toolkit have been adopted and adapted in multiple countries and by various projects and groups. These tools have demonstrated their relevance beyond sexual and reproductive health, with stakeholders in malaria and nutrition exploring their application in new contexts. The Empathways tool has also seen widespread success; it has been used and adapted in numerous countries for sexual and reproductive health and other health areas.
Focus On
Global Shared Agendas
Breakthrough ACTION worked with 24 donors and implementing partners to develop and validate shared agendas for social and behavior change in family planning at the global level and within the countries of the Ouagadougou Partnership. These shared agendas are tools to galvanize global coordination in social and behavior change programs for family planning and will help inform investment decisions and enable improved collaboration among donors.
Featured Resources
Social and Behavior Change for Family Planning User Journey Tool
This tool helps decision makers understand what drives family planning (FP) use and how they can advocate for investment in social and behavior change for FP.
Social and Behavior Change Indicator Bank for Family Planning and Service Delivery
This bank provides illustrative quality indicators specifically for global programs using SBC approaches to address family planning challenges.
The Road to Equity in Family Planning: Incorporating the Social Determinants of Health
This brief features recommendations for shaping social and behavior change programming to address social determinants of health in family planning.
Why we do this work
A household survey in Togo revealed significant positive outcomes from the Confiance Totale radio campaign developed in West Africa by Breakthrough ACTION. Among those who heard the campaign, modern FP use was significantly higher (41%) compared to those who had not heard campaign messages (28.1%). Exposure to the campaign was positively associated with couple communication about family planning, a key behavioral determinant for contraceptive method use.
