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Addressing Provider’s Perspectives and Barriers through Social and Behavior Change Approaches

Written by: Jvani Cabiness, Breakthrough ACTION Program Officer Many factors are linked to the underutilization of modern contraception. For example, a service provider’s opinions, biases, attitudes, behaviors, capacity, skills, and working…
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New Advanced Audience Segmentation Resources

Regardless of the behavioral outcome of interest or the approach used to address it, social and behavior change (SBC) interventions are strengthened when audiences are effectively understood, defined, and differentially targeted. Audience analysis…
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HIV-Related Stigma Can Have Deadly Consequences

My daughter refused to go to the hospital to receive medicines. My daughter died because of the fear of stigmatization and discrimination.* - A woman in Ghana who lost her daughter to AIDS-related complications. (Quote retrieved from https://www.avert.org/professionals/hiv-social-issues/stigma-discrimination…