Accelerating Family Planning Demand Through Advanced Audience Segmentation

,
Written by: Cori Fordham, Breakthrough ACTION Program Officer Effective social and behavior change (SBC) strategies start with a strong understanding of their audiences. SBC practitioners use a process called segmentation to analyze and divide…

If you liked Springboard, you’ll love the NEW Springboard

,
Written by: Susan Leibtag, Compass Curator For over 8,000 members, Springboard—the social and behavior change (SBC) online community funded by the United States Agency for International Development (USAID)—has become a virtual community…

Addressing Provider’s Perspectives and Barriers through Social and Behavior Change Approaches

,
Written by: Jvani Cabiness, Breakthrough ACTION Program Officer Many factors are linked to the underutilization of modern contraception. For example, a service provider’s opinions, biases, attitudes, behaviors, capacity, skills, and working…

New Advanced Audience Segmentation Resources

,
Regardless of the behavioral outcome of interest or the approach used to address it, social and behavior change (SBC) interventions are strengthened when audiences are effectively understood, defined, and differentially targeted. Audience analysis…

HIV-Related Stigma Can Have Deadly Consequences

,
My daughter refused to go to the hospital to receive medicines. My daughter died because of the fear of stigmatization and discrimination.* - A woman in Ghana who lost her daughter to AIDS-related complications. (Quote retrieved from https://www.avert.org/professionals/hiv-social-issues/stigma-discrimination…