Making the Business Case for Social and Behavior Change

Breakthrough RESEARCH is gathering, analyzing, and presenting evidence on the impact and costs of social and behavior change (SBC) interventions to provide decision-makers with needed evidence for funding and programmatic decisions. By addressing the gap in information on SBC program costs and effectiveness, Breakthrough RESEARCH will make the case that SBC programming is crucial for improving health and advancing development.

Costing is the process of data collection and analysis for estimating the cost of a health intervention. High-quality cost data on SBC are critical not only for developing budgets, planning, and assessing program proposals, but can also feed into advocacy, program prioritization, and agenda setting. To better serve these data needs, the “Guidelines for Costing of Social and Behavior Change Health Interventions” aim to increase the quantity and quality of SBC costing information.

The business case models are being applied to specific health topics, including family planning, malaria, and nutrition, and specific country settings, including Côte d’Ivoire, Guinea, Niger, Tanzania, Togo, and Zambia.

Learn More

Join the Community of practice: SBC Costing

Activity brief: Making the Business Case for Social and Behavior Change Programming

Interactive graphic: Exploring Pathways to Social and Behavior Change Impact

Webinar: Resources for Examining the Costs and Cost-effectiveness of Social and Behavior Change Interventions for Health [Webinar | Slides | Q&A]

Webinar: Social and Behavior Change Business Case and Costing [Webinar | Slides]

Web application

Online tool and guide: The Social and Behavior Change Business Case Model for Family Planning: An Interactive Tool | Guide

Family Planning

Technical report: The Business Case for Investing in Social and Behavior Change for Family Planning

Applications of the Family Planning Business Case

Programmatic Research Brief: Investing in Social and Behavior Change is Cost-effective for Increasing Modern Contraceptive Use in Guinea [English │ French]

Programmatic Research Brief: Investing in Social and Behavior Change is Cost-effective for Increasing Modern Contraceptive Use in Niger [English │ French]

Programmatic Research Brief: Investing in Social and Behavior Change is Cost-effective for Increasing Modern Contraceptive Use in Togo [English │ French]

Programmatic Research Brief: Investing in Social and Behavior Change is Cost-effective for Increasing Modern Contraceptive Use in Zambia

Malaria

Technical report: The Business Case for Social and Behavior Change for Malaria with Applications for Côte d’Ivoire and Tanzania

Programmatic Research Brief: Investing in Social and Behavior Change is Cost-effective for Improving Malaria Behaviors in Côte d’Ivoire [English │ French]

Programmatic Research Brief: Investing in Social and Behavior Change is Cost-effective for Improving Malaria Behaviors in Tanzania

Nutrition

Technical report: The Business Case for Social and Behavior Change for Breastfeeding and Complementary Feeding │ Appendix B